Role
Solo UI/UX Designer & Researcher
Solo UI/UX Designer & Researcher
Timeline
January 2026 - Present (1 Week)
January 2026 - Present (1 Week)
Tools
Figma
Adobe Illustrator
Adobe Photoshop
Figma
Adobe Illustrator
Adobe Photoshop
Brief
Pinkbox Doughnuts is a popular, fast-growing doughnut brand, but its mobile app experience does not currently reflect the energy or efficiency of the brand. This conceptual redesign focuses on improving usability, visual clarity, and ordering efficiency by addressing recurring user frustrations found through research and analysis.
This project also explores how UI/UX improvements can create a smoother, more enjoyable ordering experience for Pinkbox customers.
This project also explores how UI/UX improvements can create a smoother, more enjoyable ordering experience for Pinkbox customers.
UX Problem
Despite a strong brand presence, the current Pinkbox Doughnuts app suffers from usability issues such as confusing navigation, visual clutter, and a frustrating ordering flow, leading to poor user reviews and decreased user trust.
Goals
• Improve overall usability and navigation clarity throughout the app
• Streamline the ordering and customization flow to reduce friction
• Address common pain points identified through user reviews and research
• Create a visually cohesive interface that aligns with the Pinkbox brand
• Increase user confidence and satisfaction when placing orders through the app
• Streamline the ordering and customization flow to reduce friction
• Address common pain points identified through user reviews and research
• Create a visually cohesive interface that aligns with the Pinkbox brand
• Increase user confidence and satisfaction when placing orders through the app
UX Solution
Cleaner, more intuitive mobile experience that prioritizes ease of use, efficient ordering, and visual clarity while staying true to Pinkbox’s playful brand identity.
Project Timeline
01. RESEARCH
Research
I conducted research on how the Pinkbox Doughnuts app was doing as of January 2026 as well as its competitors.
I conducted research on how the Pinkbox Doughnuts app was doing as of January 2026 as well as its competitors.
Pinkbox Doughnuts App Analysis
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Competitive Feature Comparison
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Competitor App Analysis
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Heuristic Evaluation
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General Research
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03. CONCEPT DEVELOPMENT
User Personas
I created a user persona based on my gatherings from interviews, surveys, articles and reviews. This user persona reflects the user expectations for Pinkbox Doughnuts and food ordering apps.
I created a user persona based on my gatherings from interviews, surveys, articles and reviews. This user persona reflects the user expectations for Pinkbox Doughnuts and food ordering apps.
User Flowchart
Zoom in & start from the top to bottom.
Zoom in & start from the top to bottom.
04. DESIGN
Low-Fi Wireframes
Hand-drawn.
Hand-drawn.
Mid-Fi Wireframes
Clean, digital layouts.
Clean, digital layouts.
User Testing
Mention any important findings. Can mention what platform testing took place and the users that tested (gender, age, etc).
Mention any important findings. Can mention what platform testing took place and the users that tested (gender, age, etc).
Hi-Fi Wireframes
Brief explanation (2-4 sentences) of what hi-fi wireframes are and their significance. Discuss any design choices, explain how they solve project problems and align with user needs. If applicable, mention any insights/feedback gathered during user testing that influenced hi-fi design. Highlight specific features to UI that relates to user feedback and project goals (examples: navigation menu, forum, schedule organization, profile, settings).
Brief explanation (2-4 sentences) of what hi-fi wireframes are and their significance. Discuss any design choices, explain how they solve project problems and align with user needs. If applicable, mention any insights/feedback gathered during user testing that influenced hi-fi design. Highlight specific features to UI that relates to user feedback and project goals (examples: navigation menu, forum, schedule organization, profile, settings).
05. PROTOTYPE
06. REFLECTION
Reflection
Reflect on the overall process of the project. Discuss what you learned, what challenges you encountered, and how you overcame them. Highlight any specific areas where you grew as a designer, such as refining your design process, improving collaboration skills, or gaining new technical expertise. Talk about what went well, what could've been done differently, and how the project influenced your approach to future design work.
Reflect on the overall process of the project. Discuss what you learned, what challenges you encountered, and how you overcame them. Highlight any specific areas where you grew as a designer, such as refining your design process, improving collaboration skills, or gaining new technical expertise. Talk about what went well, what could've been done differently, and how the project influenced your approach to future design work.
Credits
Mockup Name by Creator Name
Mockup Name by Creator Name
Mockup Name by Creator Name
Mockup Name by Creator Name
