Personal Branding
2026 Redesign
Role
Graphic Designer
Researcher
Graphic Designer
Researcher
Timeline
April 2024 - December 2025
April 2024 - December 2025
Programs
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Figma
Clip Studio Paint
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Figma
Clip Studio Paint
Project Brief
A lot has changed since 2024 that my personal branding was not an accurate representation of who I am now. It was about time that I revisited it and refreshed it where needed. I went back to the drawing board of gathering inspiration. I redesigned my moodboards, logos, resume, stationary, merch and more!
All Final Designs
Brand Identity
Logo
Ideation → Sketches → Digital Rough Drafts → Moodboards
Finalized Color Palette & Logos
I wanted to mix a bit of darkness to my branding. I knew for sure I wanted darker pink, but deciding the second color was difficult. I kept the chibi self-portrait style I had and just updated colors and hair. I also wanted moon/moth to be integrated in my branding in some way to represent transformation. The primary logo will be my go-to on most applications, but it doesn't fit, then I switch over to one of the secondary. Submarks are used only for smaller placements, like thumbnails.
Finalized Moodboard
The main difference from designing my personal branding this year from last year is that I did not have as many peer feedback. This had me really dive deep into figuring out how I wanted to showcase myself. The moodboard I pulled together in the end best represents the current me.
Applications
Business Cards
Stationary & Merch Line
Designed Resume
Website (Header, Layout - Typography)
Reflection
