Jenel Jyl Braza | Graphic & UI/UX Designer

Role
Solo Graphic Designer & Researcher

Timeline
April 2025 - December 2025

Programs
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Figma
Clip Studio Paint

Project Brief

At the time of designing my personal brand in 2024, I was a new graduate whose portfolio was primarily academic and personal work. Now, I have 2 years of professional experience that has shaped how I approach design and how I see myself as a designer. I wanted to create a personal brand that felt more intentional, confident, and distinctly mine while leaving room for the fluidity and adaptability that define my approach to design. I reconsidered my visual direction, gathered new inspiration, and examined how I want to present myself to clients, employers, and collaborators. The result became a refreshed personal identity spanning my portfolio, resume, stationery, social presence, and more.

Challenge: How can I create a personal brand that communicates who I am as a designer today?

Goals:
- Create a visual identity that feels authentic to who I am today.
- Establish a cohesive, flexible design system across personal touchpoints.
- Balance personality/creativity with clarity/professionalism.
- Use the project to explore my own design process (research/visual exploration through execution and application).

View as Presentation PDF

Final Designs

Brand Identity

Finalized Brand Identity

Logo(s), Color Schemes, Design Elements

Inspiration Images

Sketches

Digital Rough Drafts

Final Design

Logo - Process

I liked that my previous logo was a mascot representing my online persona, so I wanted to continue that. This time, being a little more stylistic. I wanted to incorporate moon and moth aspects because it's one of my favorite animals and it represents transformation and growth.

Moodboard Inspo #1

Moodboard Inspo #2

Color Palette Options & Typefaces

Final Moodboard

Moodboard, Color Palette & Typefaces

I wanted to mix a bit of darkness to my branding. I knew for sure I wanted darker pink, but deciding the second color was difficult. I kept the chibi self-portrait style I had and just updated colors and hair. I also wanted moon/moth to be integrated in my branding in some way to represent transformation. The primary logo will be my go-to on most applications, but it doesn't fit, then I switch over to one of the secondary. Submarks are used only for smaller placements, like thumbnails. The main difference from designing my personal branding this year from last year is that I did not have as many peer feedback. This had me really dive deep into figuring out how I wanted to showcase myself. The moodboard I pulled together in the end best represents the current me.

Design Applications

Business Card

Explanation of why I went with this design and how it ties to my brand identity.
Rough Drafts (if any) & Final Design

Stationary & Merch Line

Explanation of why I went with this design and how it ties to my brand identity.

Resume & Cover Letter

Explanation of why I went with this design and how it ties to my brand identity.

Portfolio Website

The most important piece as a Graphic Designer is my portfolio website. It showcases my work from professional experience, college coursework, and personal projects. The website communicates my skills and expertise in design, research, marketing, and more. As a Designer, I want to be transparent about my design process, strategies, brief understandings, and contributions.

I designed 2 layouts to follow for my design projects and case studies, depending on the content. These layouts are flexible to any project. They are also convenient with adding or updating projects, because the format is consistent and all I would need to do is reference!

I'm also passionate about UI/UX, so I love to keep in mind of the user experience of going through my portfolio. Asking myself, "what would recruiters want to see?", "what would other graphic designers like to see in my design process?", or "how can.I make this flow smoothly?"

Layout 1

Layout 2

Comparison

2024 Designs Collage (Logo, Resume, Portfolio Website, Stationary, Card)

2026 Designs Collage (Logo, Resume, Portfolio Website, Stationary, Card)

2024 Design
Paragraph about what that brand identity symbolized.and how it represents past me.

2026 Design
Paragraph about what that brand identity symbolized.and how it represents me now.

Reflection

I'm very pleased with how my new brand identity authentically reflects me now and i can proudly showcase my work at full capability. I am the type of person that strives to keep growing and improving in every area I can. This project strengthened my skills in brand identity and redesigning something that already exists. Really dive into figurng out what should be improved to reach goals.

- Jenel Jyl Braza