Personal Branding
Role
Solo Graphic Designer
Research, Ideation, Sketch, Brand Identity, Product, Social Media, Website Design
Research, Ideation, Sketch, Brand Identity, Product, Social Media, Website Design
Duration
February 2024 - May 2024 (4 Months)
Programs
Adobe Illustrator
Adobe Photoshop
Clip Studio Paint
Adobe Photoshop
Clip Studio Paint
Project Brief
I spent 4 months designing and perfecting my brand identity as a graphic designer. This includes creating moodboards, logos, resume, stationary, merch, online presence, and more! I also researched other artists/designers as reference and inspiration to help with the design process.
All Final Designs
Logo
Ideation, Sketches, Digital Rough Drafts, Moodboards
Keywords: Cute, mascot, night, soothing, comforting
Matrix
5 Sketches
Digitalizing Rough Drafts
Deciding between 3 Logos
Deciding between 3 Moodboards
Color Palette & Logos: Finalized
These are the logos I decided to go with for primary, secondary, and submarks. My primary logo is my go-to logo, but if it doesn't fit nicely, then I would switch over to secondary logos. Submarks are only for small placements or social media.
Moodboard: Finalized
After receiving feedback from peers and figuring out how I want to present myself as a designer, I decided to go with my 1st moodboard! I love how dreamy and cute this was. I felt like it best represented me and my personality.
Business Cards
Moodboard
Sketches
5 Rough Drafts
Business Card: Mockup #1
Business Card: Mockup #2
Stationary & Merch Line
Merch Sketches
Stationary Sketches
Digital Drafts
Totebag, Enamel Pin, Mug, and Stationary Items
Merch Hoodie !
Stationary
Sketchbook Covers
Flashdrives
Designed Resume
Research
Sketches
Rough Drafts
Finalization & Mockup
Social Media Presence
Research
Sketches
Rough Drafts
Mockup
Final Thoughts
I enjoyed each step of creating my personal branding. When researching and examining other designer's branding and how they applied it to other items (i.e. business cards, resume, social media), I feel like it made a huuuge improvement to how I designed my branding. I have a better understanding to brand identity, so everything I learned will be beneficial to future projects involving designing brands, stationary, websites, and more.
Thank you for taking the time to view this project!
- Jenel Jyl Braza
- Jenel Jyl Braza
